Callard helped provide custom packaging to generate excitement around a new product for General Cable.
Custom kitting, and fulfillment is an arena in which the Callard team thrives, because of the endless opportunity for creative ideas.
When General Cable approached Callard with the need for a sales kit for their Ultima Select Motor line of Premium Ignition Wire products, we jumped at the opportunity to help. They had a product they needed to present in an impactful way to help generate excitement around the product line and drive sales.
From concept to design, Callard supplied this custom packaging solution for General Cable. Each kit features a custom compartment for brochures and promotional products, as well as a die cut tray for cable samples to be attached.