Wearables continue to dominate the top category spot for promotional product popularity across the industry. A 2107 consumer study conducted by Promotional Products Association International (PPAI) found that promotional products were ranked highest by consumers across all generations as the most effective advertising vehicle, edging out social media and other more traditional advertising mediums.
The study also found that one in two consumers said they walked around with a promotional product such as a wearable item or a pocket product. About 50% of men and 46% of women said they have worn a promotional item. In addition, 82% of consumers agreed their impression of a brand positively changed as a direct result of receiving a promotional product.
The top three reasons consumers keep a promotional product are:
-Functionality-useful to have
-Entertainment-enjoyable to have
Keeping on top of the trends is an important factor the industry considers when introducing new wearable products to the market. Some major trends for 2017 focus on design, style and color in order to appeal to the end user.