Last week, representatives from Callard flew to Phoenix, Arizona to take part in the Premier Group’s (PG) annual three day meeting. Established in 1997, PG represents the largest partnering group in the promotional products industry and consists of an alliance between leading distributors and suppliers throughout the United States and Canada, with nearly $250 million of distributor buying power. Callard has been a member of PG since 2014.

Business Focus:

Michelle Guetle, owner of Callard and Chair-elect of the PG Board, shared ideas with other business owners including best business practices, and spending time with Paul Ballentone, president of PPAI, who discussed the projected growth of the industry for firms focused on value add services beyond product offerings. Another key point Ballentone stressed was the importance of product safety and social compliance.


Callard was honored to win the “Doug Bruce Distributor of the Year” award. Click here for a copy of the press release.

This year’s annual meeting featured one-on-one sessions with 34 suppliers, allowing for our account team to focus on key industry trends, product case studies and product safety.  These sessions also gave both suppliers and distributors the chance to discuss key client projects in a proactive manner.




Key Takeaways:

-Market and industry trends:

– trending value-added packaging for promotional items

– emerging printing techniques for apparel

– popularity of drinkware as the number one promo product choice over pens

– Versatility of products: A move towards versatile products with multiple uses, such as a bag for work that can be turned into a backpack for adventure and duffel for the gym.

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This is what Callard Moms say is the best part of being a mother:

“Seeing them all grow into adulthood to be successful, passionate, and happy doing what God created them to do. And, of course, the beautiful grandkiddos they bring into your life.”- Jen D

“The best part of being a mother is the love I feel every day from my daughters. Creating a family is the best part of life for me. I love watching them grow into independent happy young women.” -Susan

“One of the best things for me is watching my kids grow up to be successful adults and knowing we must have done something right.”   -Donna

“To see the world through younger eyes.”-Robin

“For older kids it is seeing them use the skills you helped develop in them and watch them grow into their own person.   Hard to let go but rewarding to see that you raised them so they could let go of you.””  -Janet

“The best part of being a mother is watching your children become caring, giving, loving, productive people.”  -Elizabeth

“Transitioning from being mom, to being a friend.”  -Mary


This week companies celebrated Administrative Professionals’ Week.

At Callard, we know the people who work behind the scenes play an important role in our company’s success.

We are fortunate to have such a dedicated and talented group of women working to ensure our clients’ needs are met.

Happy Administrative Professionals’ Week!

21 Apr 2017

2017 Apparel Trends

Wearables continue to dominate the top category spot for promotional product popularity across the industry. A 2107 consumer study conducted by Promotional Products Association International (PPAI) found that promotional products were ranked highest by consumers across all generations as the most effective advertising vehicle, edging out social media and other more traditional advertising mediums.

The study also found that one in two consumers said they walked around with a promotional product such as a wearable item or a pocket product. About 50% of men and 46% of women said they have worn a promotional item. In addition, 82% of consumers agreed their impression of a brand positively changed as a direct result of receiving a promotional product.

The top three reasons consumers keep a promotional product are:

-Functionality-useful to have
-Entertainment-enjoyable to have
-Design-fits style/personality

Keeping on top of the trends is an important factor the industry considers when introducing new wearable products to the market. Some major trends for 2017 focus on design, style and color in order to appeal to the end user.