21 Apr 2017

2017 Apparel Trends

Wearables continue to dominate the top category spot for promotional product popularity across the industry. A 2107 consumer study conducted by Promotional Products Association International (PPAI) found that promotional products were ranked highest by consumers across all generations as the most effective advertising vehicle, edging out social media and other more traditional advertising mediums.

The study also found that one in two consumers said they walked around with a promotional product such as a wearable item or a pocket product. About 50% of men and 46% of women said they have worn a promotional item. In addition, 82% of consumers agreed their impression of a brand positively changed as a direct result of receiving a promotional product.

The top three reasons consumers keep a promotional product are:

-Functionality-useful to have
-Entertainment-enjoyable to have
-Design-fits style/personality

Keeping on top of the trends is an important factor the industry considers when introducing new wearable products to the market. Some major trends for 2017 focus on design, style and color in order to appeal to the end user.



Source: http://ppai.org/media/1975/ppai2017consumerstudyreport.pdf

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May was a busy month for the Callard Company. We moved into a new office facility in Westerville which not only enabled us to increase our office space, but also allowed us the ability to  expand our showroom space.

Clients visiting our facility will be able to gain inspiration from a bevvy of projects we’ve done over the years. In addition, we have product samples and apparel items for customers to touch and feel.

Contact us to schedule a visit and see how we can help you with your next project.

20 Jun 2017

Summer Fun Ideas

One of our favorite summer drinkware products is the Moscow Mule. This set makes the perfect gift item. One of our clients, Safelite Autoglass agrees. The company ordered this set for sponsor giveaways during their recent triathlon event held in Las Vegas, Nevada. https://www.safelitechallenge.org/afrika_tikkun.jsp Cheers to a great event.


For More Information on some other great summer product ideas, please visit the following links:

Moscow Mule Set

Martini Shaker Set

Vina Trumpet Flute

Bromilli Rocco Bottle



Father’s Day is Sunday. We took this opportunity to ask Mike Guetle, Callard’s only male employee who is a father, to pick his favorite product.

Mike’s Pick: A Bluetooth® Speaker

Jam Classic (TM) Wireless Bluetooth Speaker

Amazing sound along with the perfect size. You can hold it in the palm of your hand making this speaker the center of any party. Works with all Bluetooth (R) enabled devices: smartphones, tablets, and more.



How Much We Spend:

The National Federation for Retailers (NFR) estimates $15.6 billion will be spent on dads this year. However, what dad wants and what he gets don’t always match up.

The website, Daily Mind (www.dailymind.com) compiled a list of facts about what dads really want versus what moms tend to buy.


Keeping dad in mind, we’ve compiled a few items that may just make this Father’s Day his best.





Great Guy Gift Ideas:


07 Jun 2017

National Safety Month

June is National Safety Month which provides the perfect opportunity to discuss how the promotional industry works helps promote safety awareness and recognition at the workplace. From ANSI certified work wear and promotional awareness campaigns to online safety incentive programs, Callard helps our client base with their safety initiatives.

When it comes to sourcing promotional products for our clients, Callard is strongly committed to product safety and social compliance from both domestic and global suppliers. Our preferred suppliers are QCA certified in the areas of product safety and quality, social responsibility, supply chain security, and environmental impact. Our network of vendors enables us to meet clients’ needs whether it’s meeting L Brands social compliance requirements or providing safety tested products to companies like Highlights for Children.






To learn more about QCA, click http://www.qcalliance.org/


Last week, representatives from Callard flew to Phoenix, Arizona to take part in the Premier Group’s (PG) annual three day meeting. Established in 1997, PG represents the largest partnering group in the promotional products industry and consists of an alliance between leading distributors and suppliers throughout the United States and Canada, with nearly $250 million of distributor buying power. Callard has been a member of PG since 2014.

Business Focus:

Michelle Guetle, owner of Callard and Chair-elect of the PG Board, shared ideas with other business owners including best business practices, and spending time with Paul Ballentone, president of PPAI, who discussed the projected growth of the industry for firms focused on value add services beyond product offerings. Another key point Ballentone stressed was the importance of product safety and social compliance.


Callard was honored to win the “Doug Bruce Distributor of the Year” award. Click here for a copy of the press release.

This year’s annual meeting featured one-on-one sessions with 34 suppliers, allowing for our account team to focus on key industry trends, product case studies and product safety.  These sessions also gave both suppliers and distributors the chance to discuss key client projects in a proactive manner.




Key Takeaways:

-Market and industry trends:

– trending value-added packaging for promotional items

– emerging printing techniques for apparel

– popularity of drinkware as the number one promo product choice over pens

– Versatility of products: A move towards versatile products with multiple uses, such as a bag for work that can be turned into a backpack for adventure and duffel for the gym.