Treating trade shows more like an art, than a science, takes creative ideas and out-of-the-box thinking. Callard’s own Sales Rep, Susy Marriott came up with this winning combination for client Bennington Glen at a recent event.

Bennington Glen, a resort style assisted living and nursing care facility, came to Callard looking for giveaways for their booth at the Hartford Fair. They wanted fun, moderately priced items that would gather attention, and get people to stop and check out their nursing and rehab services. Susy and the team at Callard were able to quickly pull together a variety of items including custom paper fans, syringe style pens, branded pill holders and lip balm complete with their contact information.

Their booth turned out as more than great, but “exceptional.”

“Thanks for getting our fair giveaways so quickly! Great customer service and a top notch sales rep, Susy!” – Chris White

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