Drinkware – Half of U.S. consumers who own logoed drinkware use it 2–3 times a week or more.
Top Drinkware searches: Water Bottle, Mug, Tumbler, Coaster
Writing Instruments – Pens offer the best cost per impression.
Top Writing Instrument Searches: Pen, Stylus, Pencil, Metal Pen
Health and Safety – Women are more likely to own a branded health and safety product.
Top Health and Safety Searches: Sunglasses, Umbrella, Lip Balm, Hand Sanitizer
Headwear – Men in rural America have the most logoed headwear.
Top Headwear Searches: Baseball Hat, Headband, Visor, Hard Hat
Desk Accessories – Younger consumers are the most likely to own logoed desk accessories.
Top Desk Accessory Searches: Padfolio, Notebook, Business Card Holder, Luggage Tag
Apparel – Most popular from October to November.
Top Apparel Searches: Socks, Apron, Bandanna, Button
Bags – One-half of all U.S. consumers owns a promotional bag.
Top Bag Searches: Backpack, Tote, Drawstring Bag, Cooler
Food – Most popular from October to November.
Top Food Searches – Bottle Opener, Wine, Mints, Beer
Source: Advertising Specialty Institute