The key metrics for accessing the value of promotional products: Reach, Recall, Resonance, Reaction and Relativity.

Promotional Products Infographic

Reach – Does the product elevate the brand reach and deliver adequate exposure?

Recall – Does the product produce high brand recall and generate awareness?

Resonance – Does the product enhance brand resonance and create favorable attitude?

Reaction – Does the product stimulate a reaction or influence change in buying behavior?

Relativity – Does the product gain relativity against other advertising.

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