Last week, representatives from Callard flew to Phoenix, Arizona to take part in the Premier Group’s (PG) annual three day meeting. Established in 1997, PG represents the largest partnering group in the promotional products industry and consists of an alliance between leading distributors and suppliers throughout the United States and Canada, with nearly $250 million of distributor buying power. Callard has been a member of PG since 2014.

Business Focus:

Michelle Guetle, owner of Callard and Chair-elect of the PG Board, shared ideas with other business owners including best business practices, and spending time with Paul Ballentone, president of PPAI, who discussed the projected growth of the industry for firms focused on value add services beyond product offerings. Another key point Ballentone stressed was the importance of product safety and social compliance.


Callard was honored to win the “Doug Bruce Distributor of the Year” award. Click here for a copy of the press release.

This year’s annual meeting featured one-on-one sessions with 34 suppliers, allowing for our account team to focus on key industry trends, product case studies and product safety.  These sessions also gave both suppliers and distributors the chance to discuss key client projects in a proactive manner.




Key Takeaways:

-Market and industry trends:

– trending value-added packaging for promotional items

– emerging printing techniques for apparel

– popularity of drinkware as the number one promo product choice over pens

– Versatility of products: A move towards versatile products with multiple uses, such as a bag for work that can be turned into a backpack for adventure and duffel for the gym.

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