21 Apr 2017

2017 Apparel Trends

Wearables continue to dominate the top category spot for promotional product popularity across the industry. A 2107 consumer study conducted by Promotional Products Association International (PPAI) found that promotional products were ranked highest by consumers across all generations as the most effective advertising vehicle, edging out social media and other more traditional advertising mediums.

The study also found that one in two consumers said they walked around with a promotional product such as a wearable item or a pocket product. About 50% of men and 46% of women said they have worn a promotional item. In addition, 82% of consumers agreed their impression of a brand positively changed as a direct result of receiving a promotional product.

The top three reasons consumers keep a promotional product are:

-Functionality-useful to have
-Entertainment-enjoyable to have
-Design-fits style/personality

Keeping on top of the trends is an important factor the industry considers when introducing new wearable products to the market. Some major trends for 2017 focus on design, style and color in order to appeal to the end user.



Source: http://ppai.org/media/1975/ppai2017consumerstudyreport.pdf

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RayBan, Uggs, Maui Jim, Fossil, Michael Kors, Nike, GoPro, The North Face and Beats by Dre are highly recognized brand names that can add excitement and create a lasting impression on guests invited to your next event.

Brand Event Gifting:

Brand event gifting is a unique way for corporations to reward employees or customers in a personal manner by sponsoring brand name gift events during a corporate meeting or occasion. Each attendee is provided the opportunity to select and/or customize a name brand product to take home.

Brand Event Formats:

Brand name event formats offered


Brand Events Offered:

Callard Company can work with your corporate event planner or manager to bring a memorable branded experience to your next event.

Brand name event program offerings

Interested in Learning More?

Contact us at sales@callard.com.

March is synonymous with basketball. As the month ends and our bracket picks have gone bust, we thought it was a great time to feature the wide variety of styles and colors available in athletic apparel.

 Industry’s Top Collection:

Together, Team 365, Champion, FLEXFIT, and AL0 SPORT make up a complete collection of 121 styles and 21 team industry approved colors. Perfect for your company team.

Sizes for the Whole Team:

Any coach knows one of the greatest challenges in ordering team apparel is meeting a large range of sizes. Our line can be ordered in Men’s sizes XS to 4XL and Ladies sizes XS to 3XL.

Top Colors:

The top color contenders in the line begin with the basics as the color white takes the top spot followed by black and graphite (cool gray) placing third.

sport apparel colors

Top colors in the Team 365 line






Winning Color: RED

Although the color of a team’s uniform can’t work as a substitute for an athlete’s hard work and training, according to an article published by National Geographic* there is one color that may actually help pull out the win. A study done by British anthropologists Russell Hill and Robert Barton of the University of Durham reached the conclusion, “When opponents of a game are equally matched, the team dressed in red is more likely to win.”


* Roach, John (2005 18, May) In Sports, Red is Winning Color, Study Says. Retrieved from http://news.nationalgeographic.com/news/2005/05/0518_050518_redsports.html.


To see the complete TEAM 365 line click here.


23 Mar 2017

Callard Gives Back

National Volunteer and Donor Appreciation week is April 6-10. At Callard Company, we celebrate the people who dedicate their time and resources helping others.

One of Callard’s core values is giving back to the community, that’s why we were excited when one of our clients at LBrands told us about a local program called Life Town.

What is Life Town:
The program provides children with special needs a place to practice important life skills like making and keeping appointments, visiting a library, applying for jobs and following the rules while biking on a smooth service that surrounds a small lifelike community.

Volunteer Experiences:
Callard employees recently spent two consecutive Friday mornings helping out at Life Town working in various roles. During our first visit, students from the Sterling and Utica school districts visited the facility.

Everyone who attended and helped out raved about the program and the students who participated.
Here is what some of the volunteers had to say:

Stacy worked in the bike rental and snow cone shop. “What I loved most about the day was seeing the children interact with one another and truly get to have fun in a safe environment.”

Debbie donned a policeman’s hat and badge and took on the role of traffic cop. She said, “I had so much fun interacting with the kids. Just saying a little ‘good job’ or ‘you are doing great’ made them light up with big smiles. They were so proud of what they did.”

Susan worked in the art studio. “The children were so nice and engaged with the art,” she said. “One little boy in particular touched my heart. He bought a frame after seeing it said ‘I heat Mom’ printed on it. Several times while he was decorating the frame he looked up at me and said, ‘My mom is going to love this.’ Art is a wonderful way for children to express themselves and feel good about what they do.”

Both Amy and Mary said the whole experience was fantastic and would highly recommend this program to companies looking to give back to the community.

Life Town logoLearn More About Life Town:
If your company would like to learn more about how they can donate items or volunteer their time, please visit http://www.lifetowncolumbus.org/