We’re all about quality and reputation.
You just can’t have one without the other.

We’re all about quality and reputation. You just can’t have one without the other. It’s our guiding principle when we come to work each day since we started back in 1987.  Ask Owner Michelle Guetle and she will tell you that at the heart of the Callard experience, we are passionate about who we are and who we work with. Our passion in what we do drives our work, plus we have enormous fun while doing it!

We believe when you’re the best of the best, you tend to attract likeminded people.  Callard is steadfastly committed to fostering long term client, associate and vendor relationships by operating out of integrity, respect and compassion with every interaction.


That’s why you can count on Callard to provide product solutions with confidence and creativity.

By offering the following client services, we can be a flexible, complete resource for our clients:

  • Creative Strategy
  • Account Management
  • Design
  • Merchandising
  • Custom Sourcing & Procurement
  • Quality & Safety Testing
  • Custom Packaging
  • Print and Direct Mail
  • Logistics
  • Kitting, Fulfillment
  • On-site Event Support
  • Outstanding Customer Service
  • Online Stores
  • Reporting

    Callard is committed to Corporate Social Responsibility (CSR) in all aspects of the business that impact our stakeholders, our employees, our clients and our vendor partners.

    We create an environment that fosters “giving back” through volunteer efforts and outreach that provides meaningful and positive support for our community. We accomplish this by dedicating our time and talents to worthy causes throughout the year.

    We promote wellness throughout the organization by hosting, supporting and funding various employee health initiatives and programs, and we strive to meet important safety measures that provide for a secure and productive work environment.

    We believe in developing our team’s talent through our internal “excellence” program which supports our Mission and Vision statement.

    We support diverse professional programs by being actively involved within a business community that supports national efforts focused on WBE success, a nationally certified WBENC organization.

    We partner with the top certified suppliers in the industry and maintain the highest level of product sourcing initiatives in order to provide our clients safe products that will promote their brands in 5 key areas:


Callard Owner and CEO, Michelle Guetle

Our Focus

Big Ideas

Big Ideas

Let us work our magic and create something truly unique.
Custom Sourcing

Custom Sourcing

From stock to custom, your options are endless.


Out of the box ideas for everything in the box.
Online Stores

Online Stores

Your branded online store: an administrator’s dream come true.